The third season of the reality show, Nigerian Idols, was launched last Wednesday in Lagos. It was another occasion to have past winners of the show, Mercy, Naomi, Stephen, and Joe Blue performed.
Produced by the Optima Media Group, the reality TV show still gets Etisalat continued sponsorship of Nigeria’s version of the world’s biggest reality TV show.
“We are very excited to announce the continuation of our lead sponsorship of Nigerian Idol till 2013, and our desire to continue to empower Nigerian youths and are calling on all youth to be the ‘voice of tomorrow,” said Etisalat’s Chief Commercial Officer, Mr. Wael Ammar.
Also, returning to Idols for another thrilling season are the judges; African-American dancer, singer and Michael Jackson’s personal choreographer; Jeffrey Daniels, veteran singer Yinka Davies, and the Area Father; Charly Boy. On Air Personality, Ill Rhymz also returns as this year’s host.
The prize for this season is 100,000 USD and the elements are thus; N7.5m cash prize, a recording contract worth N7.5m and a SUV.
“This season, we will be expanding our reach from four audition cities to five cities. This is to ensure that a lot more people have a shorter distance to travel to get to the nearest audition centres,” said the project manager; Tiwa Medubi.
The global franchise has produced leading music stars around the world like Reuben Studdard, Fantasia, Jennifer Hudson, and Nigeria’s Yeka, whose music career has taken off with the release of two well received singles (Follow You and E wa bamijo) and last season’s winner, Mercy, who is making waves with a busy itinery of live performances.
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